Playboy Lifestyle App Launches
Playboy is bringing its reverence of truth, beauty and a better life into peoples' mobile devices with the launch of a new lifestyle app. The Playboy Lifestyle app offers a variety of content including the sexy and sultry pictorials Hugh Hefner's adult magazine is renowned for, but also has a selection of more lifestyle-orientated articles and features.
The free-to-download app features Playboy's famous nude and safe-for-work photos of beautiful women, alongside choice cuts from the print edition of the magazine, as well as original reporting on sex, culture, travel and style. There's even an in-app subscription model allowing users to pay for a 30 day, six month or full year subscription to access the app's extensive content bundle.
Designed to look like a newspaper supplement that could be slipped into the Sunday paper, the app is easy to use and features a clean interface that's clearly laid out. The apps uses push notifications to alert users of new content, as well as a personal library feature that lets users save articles and images for offline viewing.
The app is available for Apple iPhone devices running iOS 5.1 and above and is free to download. However, to access the app's exclusive content bundle users will have to pay a monthly, six month or annual subscription fee. The app is published by net mobile AG and is the latest in a series of apps that incorporates the Playboy brand. The company has previously rolled out Playboy Scout, an event discovery and ticketing app for nightlife activities.